Mar 201 min

RubyPlay Forges Strategic Alliance With Snaitech For Italian Market Expansion

RubyPlay Forges Strategic Alliance With Snaitech For Italian Market Expansion

In a strategic move to fortify its presence in the vibrant Italian gaming market, RubyPlay, a pioneering B2B gaming development studio, has joined forces with Snaitech, a prominent legal gaming operator in Italy.

This collaboration signifies a significant milestone for RubyPlay, reflecting its dedication to broadening its reach and offerings within Italy.

Through the esteemed Playtech Open Platform (POP), Snaitech's extensive player base gains access to a diverse selection of RubyPlay's top-notch titles, including fan favorites like Diamond Explosions 7s, Shake Shake Leprechaun, and Alice in the Wild.

By integrating RubyPlay's captivating games, Snaitech reaffirms its commitment to delivering premium entertainment to its clientele.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed enthusiasm about the partnership, stating, "Partnering with Snaitech represents a thrilling opportunity for us to introduce our immersive gaming content to a wider audience in the Italian market. We are dedicated to solidifying our position as a leading provider of premium gaming experiences in the region."

Alessandro Graziosi, Chief Digital Officer at Snaitech, echoed this sentiment, emphasizing the company's focus on delivering innovative gaming experiences. "We are excited to integrate RubyPlay's portfolio into our platform, confident that it will resonate positively with our audience. We anticipate a fruitful and enduring partnership with RubyPlay," Graziosi remarked.

This collaboration between RubyPlay and Snaitech is poised to elevate the gaming landscape in Italy, offering players an enhanced and diversified gaming experience while reinforcing both companies' positions as industry leaders.

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