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AvatarUX Joins Forces With Relax Gaming To Elevate Silver Bullet Portfolio


AvatarUX Joins Forces With Relax Gaming To Elevate Silver Bullet Portfolio

Relax Gaming, a prominent name in iGaming aggregation and content provision, has forged a strategic alliance with AvatarUX, propelling innovative gameplay and captivating mechanics into the spotlight through the Silver Bullet platform.


Since its inaugural game release in 2019, AvatarUX has been on a meteoric rise, fueled by its groundbreaking slot collection infused with the popular proprietary PopWins™ mechanics. The latter was lauded as the Game Mechanic of the Year at the esteemed CasinoBeats Game Developer Awards in 2023.


Pioneering the dynamic MultiPop™ and StickyPop™ variations, stemming from the original PopWins™ mechanic, AvatarUX has solidified its reputation as a trailblazing emerging brand, with ambitious plans to redefine the boundaries of gaming experiences.


Fueled by a dedication to innovation, AvatarUX is celebrated for crafting visually stunning content adorned with captivating features and intuitive mathematical models across its diverse portfolio. Kicking off with the whimsically delightful LooneyPop™, this partnership marks the gateway for Relax Gaming to introduce the studio's riveting and inventive content across its expansive network of operators.


Recipient of the Slot Supplier Rising Star accolade at the EGR B2B Awards in 2022 and dual honoree at the CasinoBeats Developer Awards in 2023, AvatarUX has firmly cemented its recent accomplishments.


Through this strategic collaboration with Relax Gaming, AvatarUX's captivating content will be seamlessly integrated into the provider's top-tier portfolio of global operators. Beyond expanding market presence, the studio will relish the advantage of rapid market access, engaging extensive audiences across pivotal markets immediately upon game launches.


Shelley Hannah, Chief Product Officer at Relax Gaming, expressed enthusiasm, stating, “AvatarUX has consistently delivered innovative titles and mechanics that deeply captivate players, propelling them as frontrunners in innovation. We're thrilled to welcome them as our latest Silver Bullet partner, confident that operators will eagerly showcase their impressive game portfolio.”


Nicola Longmuir, CEO at AvatarUX, echoed the sentiment, affirming, “Collaborating with Relax Gaming, a highly respected content aggregator, marks a significant milestone for us. This partnership opens doors to expanding our reach in regulated markets, penetrating new territories, and captivating new player segments.”


Relax Gaming has firmly solidified its position as a leading B2B supplier within the industry. The company's commitment to excellence is substantiated by a string of prestigious awards, including the Best Mobile Gaming Software Provider recognition at the 2022 EGR B2B Awards, the Casino/Slot Developer of the Year title at the 2022 SBC Awards, and the Best Game Provider accolade at the 2022 AskGamblers Awards.


With an expansive portfolio of over 4,000 online casino games, Relax Gaming boasts an eclectic array of proprietary slots, complemented by carefully curated third-party studio content accessible through its robust partnership initiatives.

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