Leading gambling-platform solutions provider, 1/ST TECHNOLOGY, has forged a strategic alliance with Tier-1 operator bet365 to introduce horse racing betting to bet365’s US clientele through its flagship product, 1/ST BET.
In a significant move, this partnership will facilitate the US debut of bet365’s Advance Deposit Wagering (ADW) on horse racing, accessible via web and mobile app platforms, in states where ADW is legalized.
Bringing together two global powerhouses, this collaboration aims to enhance bet365’s offerings, as the world’s largest bookmaker introduces a top-tier service on domestic racing for its US sports betting users, while also exposing them to a 24/7 international horse racing program.
1/ST BET stands out as an innovative ADW platform, featuring fully integrated AI-assisted tools, ensuring a user-friendly, winning experience for newcomers and granting horseplayers access to the comprehensive 1/ST horse racing ecosystem.
Keith Johnson, Chief Revenue Officer at 1/ST TECHNOLOGY, expressed enthusiasm about the partnership: “This is a tremendous opportunity to partner with one of the premier brands in sports betting and for 1/ST BET to showcase its best-in-class pari-mutuel horse racing wagering experience to bet365’s customers.”
A spokesperson from bet365 added: “We’re delighted to partner with 1/ST TECHNOLOGY in a milestone announcement for bet365. The partnership marks a significant advancement in our US expansion, showcasing our commitment to innovation and customer experience.”
1/ST BET serves as the official betting app for renowned establishments such as Santa Anita Park, Gulfstream Park, Golden Gate Fields, the Maryland Jockey Club, the prestigious Preakness Stakes, the Pegasus World Cup Championship Invitational Series, and the upcoming California Crown.
1/ST TECHNOLOGY remains dedicated to fostering innovation, generating new revenue streams for racing stakeholders, and facilitating diversification across its broader racing and gaming verticals, along with its diverse portfolio of partners.
The company’s array of world-class brands and products, including AmTote, Xpressbet, XB SELECT, PariMAX, and BETMIX, are among the most trusted names in wagering and gaming technology, particularly in horse racing circles.
AmTote technology and services are utilized by the majority of racetrack operators in North America, as well as several prominent overseas clients.
This collaboration underscores the commitment of both bet365 and 1/ST TECHNOLOGY to delivering cutting-edge solutions and unparalleled experiences to the burgeoning US horse racing market.
