Betby Expands Asian Market Presence With Broadway Platform Deal
- iGaming Gazette
- Sep 24
- 2 min read
BETBY, the forward-thinking sportsbook provider, has strengthened its footprint in Asia through a landmark partnership with Broadway Platform, a major operator managing more than 30 online platforms alongside a portfolio of B2B services and B2C brands worldwide.
Under the agreement, Broadway Platform will integrate BETBY’s award-winning sportsbook solution across its expansive network.
The deal will give Broadway access to BETBY’s comprehensive sportsbook, which delivers an industry-leading 500,000+ events every month, covering more than 8,000 betting markets, 125+ sports, and 50+ esports disciplines.
A key part of the agreement is the inclusion of Betby Games, the provider’s proprietary esports feed. This offering delivers more than 400,000 live matches per month across 25 sports simulations, all with 100% video coverage. In addition, BETBY’s AI Labs suite will provide Broadway with a full set of AI-powered sportsbook tools, including modules for odds creation, risk management, UX optimisation, and operational efficiency. These innovations allow operators to benefit from real-time insights, deeper personalisation, and improved scalability.
Adding further weight to the collaboration, the Broadway Platform project is being supported by SPRIBE, a leading iGaming company recognised for pioneering mobile-first, next-generation gaming products. SPRIBE’s involvement highlights the innovative spirit behind the partnership and its potential to reshape sportsbook offerings for Asian markets.
The move signals BETBY’s ongoing commitment to tailoring its solutions to regional demands. With a clear focus on localisation and innovation, the supplier is positioning itself as a leading technology partner for Asian-facing operators.
“We are delighted to partner with Broadway Platform, a company with an outstanding reputation in both B2C and B2B operations,” said Stefanos Karakidis, Business Development Director at BETBY. “By integrating our sportsbook, Betby Games, and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers. This partnership highlights our shared vision of growth, innovation, and market leadership.”
Echoing this sentiment, Giorgi Tsutskiridze, Chief Commercial Officer at Broadway Platform, added, “Working with BETBY marks an important step for us as we extend our global footprint. Their technology, depth of content, and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience. We are confident this collaboration will unlock significant opportunities for growth.”
This strategic collaboration not only reinforces BETBY’s presence in Asia but also demonstrates the increasing importance of AI-powered sportsbook innovation in shaping the future of global betting and gaming.
