Betby, a leading sportsbook provider, has introduced an innovative tournament format to its Betby.Games esports odds feed, aimed at maximizing cross-wagering opportunities between live sports and esports.
The newly added odds correspond to an esports version of Europe's top football tournament, offering bettors the chance to immerse themselves in esoccer events mirroring the pinnacle of European club football.
This expansion of betting options complements the existing football match calendar, providing bettors with a diverse range of events and markets to explore.
Covering all tournament rounds, including the final stages, the new odds feature is accompanied by continuous football streaming via Twitch, enhancing user engagement for operators.
With fast-paced contests and quick settlement of bets, bettors can capitalize on numerous betting opportunities within short timeframes.
Esports emerges as a potent cross-selling tool for bookmakers, particularly during lulls in live sports events. By offering a comprehensive esports content calendar, bookmakers can diversify their revenue streams and enhance both average revenue per user (ARPU) and brand loyalty.
Kiril Nekrasov, Head of Betby.Games, emphasized the significance of the new tournament format, stating, "The Betby.Games esports feed always aims to align with ongoing tournaments and actual team setups, increasing user involvement and promoting real sports events."
He added, "The new tournament format delivers an exhilarating betting experience and enables operators to effectively cross-sell, catering to the diverse interests of bettors. Leveraging the appeal of esports opens up new avenues for traditional sports betting operators to engage with a broader audience."
Betby's latest initiative underscores its commitment to innovation and responsiveness to evolving market trends, positioning the company as a frontrunner in the dynamic landscape of sports betting and esports integration.
