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Bragg Gaming Group Expands Online Presence In Switzerland Through Partnership With GAMRFIRST

Updated: Sep 19, 2023


Bragg Gaming Group Expands Online Presence In Switzerland Through Partnership With GAMRFIRST

Bragg Gaming Group, a leading provider of iGaming content, is excited to announce its partnership with GAMRFIRST.ch, the renowned online casino brand associated with Casino Barrière Montreux in Switzerland.


This collaboration marks a significant milestone in Bragg's expansion strategy, as it brings exclusive content from Bragg Studios, including popular titles like Fairy Dust, Dreamy Genie, and Egyptian Magic, to the players of GAMRFIRST.ch.


With a remarkable legacy dating back to 1883, Casino Barrière Montreux has established itself as one of Switzerland's premier land-based casinos. Combining elegance, luxury, and a commitment to innovation, Casino Barrière Montreux launched GAMRFIRST.ch in late 2021, providing a cutting-edge online gaming platform for players seeking exceptional entertainment experiences.


The Barrière Group, renowned for its exceptional hotels, restaurants, and casinos, has a long-standing reputation for creating unforgettable moments for its guests. Their dedication to innovation and the development of online activities is evident through ventures like BarriereBet, a sports betting platform in France, and GAMRFIRST.ch, their online casino in Switzerland.


Switzerland's online gambling market has experienced significant growth in recent years, with the online casino segment projected to reach a market size of approximately US $1.08 billion in 2023, according to H2 Gambling Capital estimates.


Bragg Gaming Group has been steadily gaining traction in the Swiss online casino market since its entry in 2021, and the partnership with GAMRFIRST.ch marks their fifth content collaboration in the country this year.


Lara Falzon, President and COO at Bragg Gaming Group, expressed her excitement about the partnership, stating, "We are thrilled to join forces with GAMRFIRST.ch and Casino Barrière Montreux, a highly respected name in the Swiss gambling industry. This collaboration allows us to showcase our exceptional portfolio of exclusive games to a wider audience and further establish ourselves as a leading content provider in the Swiss online gaming market. We look forward to a successful and prosperous partnership."


Patrick Ballestraz, Head of Online at GAMRFIRST.ch, added, "The inclusion of games from both Bragg Studios and the Powered by Bragg range is an excellent addition to our online casino operation. We are confident that our players will appreciate the exceptional titles available at launch, as well as the continuous releases and future game offerings from Bragg. This partnership strengthens our commitment to providing the best online gaming experience in Switzerland."


The partnership between Bragg Gaming Group and GAMRFIRST.ch signifies a significant step forward for both companies, as they combine their expertise and resources to deliver a superior gaming experience to Swiss players.

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