ESA Gaming, a pioneering games provider, has solidified its presence in Africa by securing a significant commercial agreement with Betway, a leading global online betting and gaming brand.
This partnership aims to expand ESA Gaming's reach across the African continent, particularly in key markets such as Tanzania, Nigeria, Mozambique, Zambia, and Malawi.
The collaboration entails the launch of ESA Gaming's top-performing content, including Mine and Crash games, in the specified markets.
By teaming up with Betway, ESA Gaming aims to leverage the brand's extensive global presence to further penetrate the African gaming landscape.
Thomas Smallwood, Chief Commercial Officer at ESA Gaming, expressed enthusiasm about the partnership, stating, "Betway is a brand with a large global presence, and we're delighted to expand across Africa with this latest partnership.
Our products have been immensely well received across the continent, and we look forward to bringing our games to Betway's player base."
Laurence Michel, CEO of Betway in Africa, highlighted the appeal of ESA Gaming's mobile-friendly portfolio among African players.
Michel emphasized the significance of introducing ESA Gaming's top-performing titles to Betway's customers in key African markets, enhancing the platform's offering with unique and popular content tailored to meet players' preferences.
This collaboration marks a significant milestone for ESA Gaming as it continues to strengthen its foothold in the African iGaming market.
With a focus on delivering engaging and accessible gaming experiences, ESA Gaming is well-positioned to cater to the diverse needs of players across the continent through strategic partnerships like this one with Betway.
