G2 Esports has partnered with Jägermeister, in a move that marks the first esports partnership deal for the alcoholic beverage brand.
The partnership will see Jägermeister and G2 collaborate to create a range of "magical moments" for fans around the world.
Among the planned activities is the Jägermeister x G2 Party in London on May 12, which will offer customized experiences for fans, including gaming booths and performances from musical artists.
The partnership deal will also entail a new content series set to be released later in the year, along with limited-edition apparel.
According to Sabrina Ratih, COO of G2 Esports, "Jägermeister is a giant and iconic brand that has nurtured brand love far beyond the product.
Seeing us jointly work on creating better experiences for our fans and celebrating the best nights in esports is a dream come true for everyone at G2."
There has been no official announcement on the duration of the partnership deal.