In a groundbreaking move that promises to electrify the iGaming scene, Games Global has sealed an exclusive partnership deal with UFC, the renowned mixed martial arts powerhouse, to develop a series of branded slot games inspired by the iconic sports brand.
Over the next three years, Games Global will craft distinctive UFC-themed slot titles, with the inaugural release slated for a worldwide debut in July, following an exclusive soft launch in May.
UFC boasts a massive global following, with over 700 million fans and approximately 260 million social media followers. With more than 40 live events annually, broadcasted to over 975 million TV households across 170 countries, UFC stands as a titan in the sports entertainment realm.
Given the shared target audience between UFC and Games Global, the partnership presents a plethora of exciting collaboration opportunities. By co-creating new game titles, both entities aim to attract fresh players and fans to their respective domains. UFC plans to leverage its extensive global marketing network to promote and endorse the launch of these games.
Andy Booth, Chief Product Officer at Games Global, expressed enthusiasm about the partnership, stating, "Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement."
Tracey Bleczinski, SVP of Licensing at UFC, echoed the sentiment, saying, "At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world.
This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles.
We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience."
Get ready to step into the Octagon like never before, as Games Global and UFC join forces to deliver an adrenaline-fueled gaming experience that will leave players on the edge of their seats.
