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Los Angeles Rams and Pechanga Resort Casino Collaborate for Interactive Fan Engagement


Los Angeles Rams and Pechanga Resort Casino Collaborate for Interactive Fan Engagement

This year, the Los Angeles Rams are enhancing the winning experience for football fans, offering them the chance to secure gear, game tickets, fan shop gift cards, and a host of exciting prizes.


In its fifth year, the Rams Pick ‘Em contest, a free-to-play mobile-web predictions game, empowers Rams enthusiasts to vie for rewards by accurately predicting outcomes in Rams games.


Partnering with Tally Technology Group, the Rams are bringing this game to life for their fans. Rams Pick’em, presented in collaboration with Pechanga Resort Casino, provides fans of all levels the opportunity to win signed merchandise, Rams Season Tickets, or tickets to this year's NFL Championship game, all while testing their football instincts throughout the 2023 season.


To participate, fans can register for free at therams.com/pickem. There, they can respond to questions about their predictions for the upcoming week's game.


The predictions encompass in-game scenarios such as the total passing yards by the Rams, the result of the opening drive, the leading receiver for the Rams in the game, and more. Pregame predictions will be open for five days before kickoff and can be modified until the game starts.


Each prediction will carry a points value, contributing to both weekly and season-long winners. Every week, the top ten finalists will secure prizes including Rams tickets, autographed merchandise, gift cards for RamsFanShop.com, and more.


For the entire season, outstanding participants will earn a 2024 Rams suite experience, 2024 season tickets, or all-inclusive club seats for an upcoming Rams preseason game. Moreover, each successful prediction submission qualifies the player for a sweepstakes, offering a chance to win two tickets to this year's NFL Championship game.


Marissa Daly, Vice President and General Manager of Rams Studios at the Los Angeles Rams, expressed, “Our collaboration with Pechanga and Tally allows us to provide an interactive experience to Rams fans. We are delivering a digital engagement that resonates with current fans while also welcoming new ones, aligning seamlessly with our brand strategy.”


Brad Vettese, CEO of Tally, stated, “Tally has consistently been excited about collaborating with the Rams to bring true innovation to fan gamification and sponsor activation. We have introduced pioneering features like the first Rams Pick’em game, the initial Beat the Expert game, the inaugural Rams $1 Million Perfect Pick grand prize, the first bilingual International Home Market Area launch in Mexico, and now the inaugural Rams Game Central, featuring multiple fan activation games, including the first AI-generated trivia game for Mexican fans. This partnership is of immense value to us.”


Bill Anderson, Chief Marketing Officer at Pechanga Resort Casino, added, “The Rams Pick ‘Em game consistently receives positive feedback from our guests. It offers an engaging way to remain involved throughout the season and provides a pathway to potentially winning some fantastic prizes with just a few taps. We appreciate our foundational partnership with The Rams and wish them the best in advancing as far as possible in this football season."

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