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NuxGame Expands Retention Services With Loyalty System


NuxGame, the experienced betting and software provider, has increased its array of Loyalty Programmes that reward players for engaging on an operator’s platform.

Focusing on increasing retention rates and gamification processes, NuxGame has rolled out a points system that will reward players for placing bets across both the Sportsbook and Online Casino verticals.


These points are accumulated and unlock additional tiers that upgrade a player’s level, allowing for incrementally increasing rewards to be gained. These can provide higher cashback percentages along with better goods and bonuses that can be purchased with points gained acting as a pseudo currency for these services.

The Loyalty Tier Programme has been created with ease of use as a focal point, providing players with a UI that allows them to track points, a shop where they can redeem rewards and a history detailing all points gathered.

Likewise, a user interface has been created for admins to manage the Loyalty Programme allowing for the addition, deletion or modification of tiers, along with the ability to create a bespoke shop inventory and track orders of what players have redeemed.

This latest addition to NuxGame’s services reinforces the software provider’s commitment to delivering clients’ pioneering platforms to acquire players, high-quality content to engage them and an array of revolutionary resources to retain them.

Denis Kosinsky, Chief Operating Officer at NuxGame, said: “Futureproofing clients is an integral goal of NuxGame. We not only want to provide them with all the tools necessary to acquire customers but offer innovative features that retain and engage them, extending their lifetime value.

“The addition of gamification features like the rewards programmes provide benefits for customers outside of traditional monetary wins from play and we are thrilled to see how operators utilise this tool.”

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