In a strategic move to fortify its position in Italy, Oddschecker Global Media (OGM) has officially acquired the renowned Italian sports network, SuperScommesse, from Catena Media.
This acquisition solidifies OGM's standing as the premier sports betting media company in Italy, the second-largest betting market in Europe.
The deal is part of OGM's commitment to the rapidly growing sports betting sector in Italy.
Stuart Simms, CEO of Oddschecker Media Group, emphasized the significance of this move, stating, "We see SuperScommesse as the ideal strategic complement to our strong Italian footprint. We're looking forward to servicing its customer base with an enhanced product that combines the Oddschecker DNA with its well-regarded brand name and local expertise in a market that still has huge growth potential as it builds out an online, cashless identity."
SuperScommesse brings valuable local expertise to OGM, with a proven track record of driving sustained growth in the Italian market.
The acquisition enhances OGM's existing media partnerships with Gazzetta (La Gazzetta dello Sport) and DAZN, providing a comprehensive network to reach millions of users.
Simms highlighted the synergies between Oddschecker and SuperScommesse, stating, "The Italian market allows for odds comparison as a consumer service, and we remain the pre-eminent odds comparison provider."
The acquisition is expected to bring about operational efficiencies, with OGM's technology enhancing SuperScommesse's services and fan engagement.
This strategic move aligns with OGM's recent announcement of the Confido Network, an advanced affiliate partnership network covering over 1,000 deals from 200+ global operators.
The integration of SuperScommesse into OGM's portfolio is set to further strengthen the effectiveness of the Confido Network.
