In a strategic move to enhance its esports betting experience, popular betting exchange Smarkets has joined forces with PandaScore, a leading provider in the esports betting industry.
The deal enables Smarkets to integrate PandaScore’s esports odds feed, providing players with innovative wagering tools and an extensive range of esports markets.
Smarkets users can now access PandaScore’s odds feed, offering a broad selection of pre-match markets across numerous events, including popular titles like League of Legends, Dota 2, and Counter-Strike. The collaboration includes PandaScore’s unique player markets, bet builder, and micro-betting products.
PandaScore’s odds models, supported by a skilled esports trading team, ensure Smarkets can deliver competitive odds, granting operators an impressive margin. Smarkets also gains access to 24/7 trading support and comprehensive post-match odds analysis.
The introduction of PandaScore’s BetBuilder tool allows Smarkets users to personalize their bets, enhancing engagement. Additionally, Smarkets punters can experience PandaScore’s MicroBetting product, a valuable tool to boost engagement during betting sessions.
Dasha Kirilishina, Senior Sales Manager at PandaScore, expressed enthusiasm for the collaboration: “It’s great to see Smarkets getting serious about esports betting, using our vast range of esports betting products to provide the engaging, authentic experience that fans of esports have come to expect when betting on their favourite game titles and tournaments."
Ryan Caruana, Head of Technical Compliance at Smarkets, highlighted the significance of the partnership: “This partnership allows us to offer esports in an authentic, meaningful way, and we look forward to engaging new bettors while also providing significant added value to those that are already wagering with Smarkets.”
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