Pragmatic Play, a leading iGaming content provider, is expanding its collaboration with Betsson Group by bringing Spanish-language Roulette live to one of its brands, Betsafe.
As Betsafe looks to make further inroads into the Latin American market, this extended deal allows Betsson Group to leverage Pragmatic Play's expertise and extensive reach. The provider's Roulette features innovative Live Casino customisable branding, giving operators full control over the game's look and feel.
Betsson Group, with its 20 brands worldwide, has become a significant partner for Pragmatic Play. The companies have previously collaborated on Betsson's Swedish operator, Jalla Casino, and now Betsafe is the latest brand to include Pragmatic Play's premium Live Casino content.
Betsafe, a well-established gaming site since 2006, enjoys a strong reputation in the Nordics and Eastern Europe and is now making strides in the Latin American market. Pragmatic Play's continued partnership with Betsson Group reflects the provider's growing presence in key markets globally.
Irina Cornides, COO at Pragmatic Play, expressed excitement about the customised brand experience and localised language for Roulette, stating, "We are thrilled to be adding value to Betsson Group's Betsafe brand and its Spanish-speaking players. Pragmatic Play has gone from strength to strength in Latin America, and we are excited to bring our bespoke branded Roulette to Betsafe as it expands into the region."
Andrea Rossi, Commercial Director of Southern Europe and LatAm at Betsson Group, added, "Pragmatic Play's Live Casino customisable branding has already proven a hit across our operator estate, and we are delighted to bring it to our Betsafe customers. We're confident our players will enjoy the immersive Roulette experience and look forward to working closely together for the foreseeable future."
With its robust multi-product portfolio, including Live Casino and Bingo games, Pragmatic Play continues to innovate and deliver high-quality content to the iGaming industry.