Pragmatic Play, a key player in iGaming content provision, is amplifying its collaboration with Gamesys Group by integrating its diverse Live Casino selection.
Set to go live across all of Gamesys Group's markets, Pragmatic Play's renowned Live Casino portfolio will now cater to a wider audience in countries like the UK and Spain.
Gamesys Group's interactive arm manages online casinos in crucial markets, solidifying the availability of Pragmatic Play's offerings.
The deal encompasses Pragmatic Play's beloved game shows, featuring favorites like Sweet Bonanza CandyLand™, Boom City™, and PowerUP Roulette™. These games offer world-class features and immersive gameplay, promising an engaging experience for customers.
The agreement further extends Pragmatic Play's Live Casino reach with top-tier operators.
Gamesys Group, under the ownership of Bally’s Corporation, a global name in casinos and entertainment, is a force in omni-channel sports betting and iGaming. Bally's, known for its US land-based casinos, also manages prominent online brands like Vera&John, Jackpotjoy, and Virgin Games.
Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed enthusiasm about the partnership: “Having worked closely with Gamesys, I can attest to their creative approach and shared commitment to player satisfaction and safety. I am excited to reinforce our productive collaboration."
Cornides continued: “By extending access to Pragmatic Play’s leading Live Casino portfolio to Gamesys in all their active markets, a broader audience across their brands will enjoy our expanding range of immersive game shows and premium table games.”
Simon Field, Director of Live Casino Strategy and Development at Bally’s Interactive, echoed this excitement: “Pragmatic Play boasts Live Casino games that are instantly recognizable and esteemed in the market. With their diverse and thrilling portfolio, we are thrilled to provide their content to our players."
Field added: "Their reputation for innovative and boundary-pushing games ensures player engagement and excitement, and we are confident our customers will wholeheartedly embrace these new additions!”