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SOFTSWISS Expands Game Portfolio With Ready Play Partnership


SOFTSWISS Expands Game Portfolio With Ready Play Partnership
SOFTSWISS Expands Game Portfolio With Ready Play Partnership

SOFTSWISS Game Aggregator, a leading name in the iGaming industry, has taken another stride in its expansion journey by collaborating with game provider Ready Play.


The strategic integration is set to enhance the diversity of the game aggregator's content portfolio, reinforcing its global standing in the iGaming market.


Ready Play, boasting a 20-year legacy and certified by the Alderney Gaming Control Commission, brings a wealth of experience to the partnership.


This collaboration aims to offer a richer gaming experience to existing SOFTSWISS Game Aggregator client brands and elevate the level of entertainment for players worldwide.


One notable aspect of Ready Play's offerings is the introduction of gamified slots like 'Reel Bingo' and 'Snakes & Ladders,' bringing an additional layer of excitement to player interactions.


These features are rooted in comprehensive statistical data and analysis, aligning with the Game Aggregator's commitment to enriching user experiences through research and data-driven strategies.


Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, emphasizes the significance of such collaborations: "Our Game Aggregator's prominence in iGaming lies in the strength and diversity of its offerings.


Partnerships with providers like Ready Play allow us to maintain our leading positions. Ready Play’s games offer unique experiences, and we are excited to see their reception across our network."


Grant Benson, Commercial Officer of Ready Play, shares the enthusiasm: "Making our top-quality games accessible through a content hub with a diverse audience is a great opportunity.


Partnering with SOFTSWISS enables us to reach discerning players and explore new business opportunities. This integration not only showcases our brand's potential but also opens up exciting avenues for growth."


This collaboration follows SOFTSWISS Game Aggregator's recent announcement of a cross-product integration with the SOFTSWISS Jackpot Aggregator.


The platform continues to evolve, offering clients a comprehensive suite of gaming solutions that include sports betting, a feature actively utilized by users of the aggregation platform.


As the iGaming landscape evolves, partnerships like these demonstrate the industry's commitment to delivering innovative and engaging gaming experiences to players worldwide.

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