top of page
Vegas Joker Banner Gamomat

Stake F1 Team Emerges As Sauber's New Title Partner

Stake F1 Team Emerges As Sauber's New Title Partner
Stake F1 Team Emerges As Sauber's New Title Partner

In a significant development for Sauber's Formula One team, the organization is set to undergo a rebranding, now known as the Stake F1 Team.

This transformation comes as part of an exclusive partnership with the betting and entertainment brand Stake, which has secured the coveted title partnership for the 2024 and 2025 seasons.

Canadian rapper Drake, a notable celebrity partner of Stake, unveiled the rebrand, signifying the brand's increasing influence and integration within the world of motorsports.

Alessandro Alunni Bravi, a representative of the Stake F1 Team, expressed enthusiasm about the strategic partnership and its positive impact on both Stake and the Formula One community.

He stated, "Last season represented the start of Stake’s journey in Formula One, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path."

The partnership not only grants Stake exclusive naming rights but also showcases its commitment to engaging with the Formula One fan base.

The brand successfully leveraged the popularity of the sport to enhance its own community and introduced Formula One to a new audience.

Notable activations with Stake's ambassadors, including Argentine football legend Sergio Aguero and Indian-Canadian rapper Karan Aujla, highlighted the brand's innovative approach.

As the Stake F1 Team gears up for the 2024 season, expectations are high for continued success, with plans to further expand its reach and involvement in captivating events throughout the racing calendar.

The rebranding represents a strategic move that aligns with Stake's goal of creating a lasting impact in the Formula One landscape.

The collaboration between Stake and Sauber's Formula One team is poised to bring a fresh and dynamic energy to the racing world, making waves with its unique brand positioning and star-studded partnerships.



Rated 0 out of 5 stars.
No ratings yet

Add a rating

iGaming News Delivered Daily

iGaming Gazette is your go-to source for the latest and most comprehensive iGaming news. Stay up-to-date with all the happenings in the vibrant world of iGaming through our carefully curated articles, breaking news updates, and exclusive interviews.

As a leading platform dedicated to iGaming, we pride ourselves on delivering accurate, insightful, and timely news that covers the entire spectrum of this exciting industry. Whether you're interested in online casinos, sports betting, eSports, or the latest gaming technologies, iGaming Gazette has you covered.

Join our community of passionate iGaming enthusiasts and never miss a beat with our in-depth coverage of iGaming news.

bottom of page