711 Casino Partners With Cherry Play In Landmark Dutch Deal

711 Casino Partners With Cherry Play In Landmark Dutch Deal

In a move set to shake up the Dutch iGaming landscape, 711 Casino has officially partnered with rising content provider Cherry Play, bringing a suite of proven slot titles to its players while embracing a smart, subscription-based commercial model unique to the studio.

This strategic agreement signals the latest in a series of high-profile collaborations for Cherry Play, which has quickly made a name for itself since its market debut in January. Now, 711 Casino joins the growing list of operators integrating Cherry Play’s innovative content into their online offering.

Subscription-Based Model Reinvents Revenue Dynamics

Unlike traditional content deals, Cherry Play’s model allows operators to license games through a subscription-based structure. This commercial setup gives 711 Casino a significant edge—offering the ability to position games more prominently within the lobby, apply greater promotional support, and retain the lion’s share of revenue generated.

“It’s great to see players at 711 Casino be able to experience our slots for the first time,” said Olga Bejela, CEO of Cherry Play. “That 711 can offer these games to its players and benefit from our unique commercial model is what makes this such a great deal for the operator and of course for Cherry Play.We have some incredible games in the works too that will land in the 711 Casino lobby as soon as they leave our production line.”

Dutch Players Gain Access to Fan-Favourites

Through this partnership, 711 Casino users can now enjoy Cherry Play’s high-performing titles, including Super Coin, Chef Super Bet, and several other slots that have already demonstrated strong appeal in the Netherlands.

All of Cherry Play’s games are developed using Bragg Gaming’s cutting-edge technology stack, ensuring both top-tier performance for players and a seamless integration process for operators.

“Cherry Play is the only studio offering a subscription-based commercial model and this, combined with its striking classic slot games, made joining forces a no-brainer for us,” commented Gilles de Backer, Chief Operating Officer at 711 Casino.

“A studio’s games are super important, but so too is the commercial agreement it offers. With Cherry Play, we can give its titles better positioning and more promotional spend, knowing that we get to keep the majority of the revenue this helps each game to generate.”

Boosting Content Strategy and Business Growth

This partnership aligns with 711 Casino’s ongoing mission to keep its game lobby vibrant and competitive, offering players fresh and exciting content while simultaneously supporting business growth. Cherry Play’s licensing model is central to this ambition, allowing 711 Casino to invest more into promoting individual games without sacrificing revenue margins.

“It’s deals such as this that keep our online casino lobby packed with fresh content and, thanks to Cherry Play’s licensing model, drive growth for the wider business,” added de Backer.

With new titles already in development and a growing reputation for blending classic slot appeal with innovative commercial terms, Cherry Play’s collaboration with 711 Casino represents a strong statement of intent in the Netherlands—and a model that may influence content deals far beyond.

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