SOFTSWISS, a prominent provider of technology solutions for the iGaming industry, has announced a new partnership with Alpha Affiliates, a well-known player in the industry with 11 online casino brands in its portfolio.
The partnership will see Affilka by SOFTSWISS, an affiliate tracking software, powering Alpha Affiliates' new affiliate program. The program will support brands like Bets.io, 1Red, Neospin, OnLuck, Golden Star, and six other fiat and crypto online casinos worldwide.
Alpha Affiliates has more than ten years of experience in the industry and has paid over 60 million euros to affiliates in 2022 alone.
The brand's crypto product, Bets.io, won the Rising Star of the Year award at SiGMA Europe 2022. By launching its affiliate program on Affilka by SOFTSWISS, Alpha Affiliates can take advantage of the platform's flexible commission constructor, built-in payment systems, fast data synchronization, and individual approach to clients.
Based on the results from Q1 2023, the SOFTSWISS affiliate platform welcomed 30 new brands and now supports 230 online casinos and sportsbooks operating under various licenses.
Affilka by SOFTSWISS reported a 60% affiliate GGR increase YoY at the end of last year, and in March, the solution was recognized twice as the Best Affiliate Tracking Software by SiGMA Eurasia and Asia Gaming Awards.
The Head of Sales at Affilka by SOFTSWISS, Angelika Antonova, said, "Affilka is gaining grounds in the iGaming industry, not only by winning prestigious iGaming awards but also by collaborating with industry leaders who decide to migrate their projects to our solution."
Antonova also revealed that a significant update announced for Q2 2023 is a new Traffic Report feature that will enable operators to analyze unique and non-unique clicks on referral links broken down by country, user agent, device, operating system, and other parameters.