Leading sportsbook and iGaming software provider, Altenar, has taken a significant step in its global expansion strategy with the launch of its services in Bulgaria in partnership with operator group Palms Bet.
The agreement solidifies Altenar's position as one of the top tech providers in Europe, as it goes live with Bulgaria's premier sports betting operator. This move aligns with Altenar's focus on Bulgaria, a market projected to generate sports betting revenue of over €850 million by 2026, representing a substantial increase of almost €600 million compared to the previous six years.
As part of the deal, Palms Bet's Bulgarian customers will have access to Altenar's award-winning multi-channel sportsbook technology, along with a diverse selection of sports, esports, and virtual sports offerings.
Palms Bet, which was the first gambling company in Bulgaria to be listed on the Bulgarian stock exchange, currently offers a wide range of betting options with over 20,000 sporting events available to bettors. The operator group's partnership with La Liga further highlights its strength in football betting across Europe.
This partnership marks another milestone in the ongoing collaboration between Altenar and Palms Bet. Their operations are now live in multiple European and African markets, solidifying their presence and growth in these regions.
George Mavridis, Account Manager at Altenar, expressed enthusiasm about expanding into Bulgaria, stating, "We have always discussed how significant Bulgaria is to us, and we are thrilled to continue growing in this new market with Palms Bet. We were delighted to launch in Kenya and Peru earlier this year together, and we know Bulgaria is full of potential. We look forward to helping our partners maximize customer engagement and supporting their expansion alongside Palms Bet."
Alexander Sjarov, Chief Sports Betting Officer at Palms Bet, emphasized the benefits of integrating Altenar into their platform, saying, "By integrating Altenar into our platform, we are confident that we will enhance player engagement and solidify our position as one of the leading gaming companies worldwide."
Altenar has garnered widespread recognition in the past year, receiving multiple awards, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America, and the Baltic and Scandinavian Gaming Awards. With licenses in 13 major global markets, including certifications from the UK Gambling Commission (UKGC) and the Malta Gaming Authority (MGA), Altenar has become the preferred sportsbook provider for numerous leading operators.