Altenar Expands Into Dutch Market With Starcasino Launch

Altenar Expands Into Dutch Market With Starcasino Launch

Altenar, a prominent sports betting and iGaming software provider, has officially entered the Dutch regulated market, marking its debut through an extended partnership with Starcasino, a major player in the European casino and sportsbook scene.

The strategic move builds upon the companies’ ongoing success in Belgium, where Altenar has been powering Starcasino’s sportsbook operations—both online and in retail—for nearly three years. With proven synergy and robust platform performance, the partnership is now set to make waves in the Netherlands, a market known for its strict regulatory standards and increasing appetite for regulated sports betting.

"We’re proud to support Starcasino’s expansion from Belgium into the Dutch market – a significant milestone in our collaboration since 2022," said Alejandro Cazorla, Senior Sales Manager at Altenar. "This growth reflects the strength of our sportsbook platform, built with the flexibility to innovate and the rigour to meet complex regulatory demands. It’s a testament to our commitment to long-term customer success and delivering scalable, compliant solutions."

A Strategic Market Entry for Altenar

This entry into the Netherlands signifies a pivotal advancement in Altenar’s European growth trajectory, reinforcing its commitment to supporting licensed operators with tailored solutions that satisfy diverse regulatory landscapes. The Dutch market, which officially opened to licensed iGaming operators in October 2021, continues to attract top-tier providers aiming to deliver safe and dynamic betting experiences.

Altenar's technology will now drive Starcasino's sportsbook presence in the Netherlands, offering a seamless and engaging betting platform designed to appeal to the evolving preferences of Dutch punters. The collaboration brings together Altenar’s highly customisable sportsbook engine with Starcasino’s marketing expertise and local insights—an effective blend for market penetration and brand differentiation.

"Following the success of our collaboration with Altenar in Belgium, Starcasino is thrilled to introduce a unique sportsbook platform to the Dutch market," said Pieter van den Bos, Director at Starcasino. "We firmly believe that Altenar’s cutting-edge features, combined with Starcasino’s competitive odds and exclusive promotional tools, create a fresh and innovative betting experience tailored for sports enthusiasts in the Netherlands."

Committed to Regulated Market Growth

The move into the Netherlands aligns with Altenar’s broader mission to reinforce its presence across regulated markets, delivering state-of-the-art technology with a focus on compliance, user experience, and operational scalability. Its sportsbook solution—renowned for adaptability and reliability—continues to gain traction among operators aiming to elevate their offerings in newly regulated or competitive jurisdictions.

Starcasino’s expansion reflects confidence not just in Altenar’s product suite, but also in the operational and strategic value the company brings to long-term partnerships. By doubling down on innovation and compliance, both companies aim to capture a significant share of the Dutch betting market, known for its high player engagement and strict regulatory oversight.

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