Anakatech, a prominent gaming platform provider, has announced a strategic partnership with Altenar, a leading sportsbook and iGaming software supplier, to venture into the realm of sports betting across established European markets.
The collaboration aims to leverage Altenar's expertise and cutting-edge solutions to introduce a flexible and scalable sports betting platform tailored to Anakatech's customer base in Spain and the UK.
Founded in 2013, Anakatech has built a robust gaming platform in-house, complemented by its own game studios producing over 180 online and mobile-friendly scratch, slot, and lottery games.
By joining forces with Altenar, Anakatech aims to expand its reach and cater to a broader audience by offering a comprehensive gaming platform.
This partnership will enable Anakatech to enhance player management, leverage technological advancements, and provide a holistic gaming experience by incorporating sports betting.
Vagelis Bairlis, Sales Manager at Altenar, expressed his enthusiasm about the partnership, stating: “We are pleased to partner with Anakatech for the launch of its new sports betting vertical, which will offer an enhanced gaming experience for customers in Spain and the UK."
"With our knowledge of these markets, we will provide a tailored solution that meets the specific needs of bettors, positioning Anakatech as a respected provider from the outset," Bairlis added.
Jeff Letlat, COO at Anakatech, also shared his optimism about the collaboration, saying: “Altenar is a top-tier solution for sports betting software, and we are looking forward to integrating their innovative and localized product on our platform for customers in target markets."
"The sky is the limit for this partnership as Anakatech continues to grow. We hope to enjoy a successful collaboration with Altenar long into the future," Letlat added.
With this strategic alliance, Anakatech aims to strengthen its position in the UK and Spanish markets while laying the foundation for further expansion into regulated markets in the future.
