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AvatarUX Welcomes Lara Falzon As New CEO To Spearhead Future Growth


AvatarUX Welcomes Lara Falzon As New CEO To Spearhead Future Growth
AvatarUX Welcomes Lara Falzon As New CEO To Spearhead Future Growth

In a strategic move, AvatarUX has appointed Lara Falzon as its new Chief Executive Officer, marking a significant development for the company.


Falzon, a seasoned professional with a wealth of industry experience, previously served as President & COO at Bragg Gaming Group. Her impressive track record also includes senior positions at Red Tiger and NetEnt.


The transition in leadership is scheduled for January, with Lara Falzon taking over from Nicola Longmuir, who has been AvatarUX's CEO since early 2022. Longmuir's departure is attributed to family reasons.


AvatarUX has been on a remarkable trajectory throughout 2023, expanding its global footprint and enriching its slot portfolio with innovative titles featuring distinctive mechanics and features.


In a statement, Lara Falzon expressed her enthusiasm about the new role, saying, "I'm honoured to take over as CEO of AvatarUX at what is an extremely exciting time for the company. AvatarUX has grown incredibly fast and has made an impression with operators and players alike for their innovation and the fantastic entertainment their games offer. I look forward to being a part of the future success story that will take the company to new heights."


Tomas Bäckman, Chairperson at AvatarUX, conveyed his delight about Lara Falzon joining the team, stating, "We couldn't be happier to welcome Lara to AvatarUX, knowing that the company is in great hands for future growth. Her experience and skills are second to none and will be crucial as we continue to expand and bring new and unique products to market. It is a really exciting time for the business."


Bäckman also expressed gratitude to Nicola Longmuir for her dedicated work over the past two years and extended best wishes for her future endeavors. The industry now eagerly awaits the innovative strides and growth that Lara Falzon is set to bring to AvatarUX in the coming months.

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