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Betby Celebrates MGA Regulatory Approval For eSports Odds Feed Solution


Betby Celebrates MGA Regulatory Approval For eSports Odds Feed Solution
Betby Celebrates MGA Regulatory Approval For eSports Odds Feed Solution

In a significant development, Betby secures Malta Gaming Authority (MGA) approval for its proprietary eSports odds feed solution, marking a crucial milestone for the sports betting supplier.


Betby, the prominent sports betting supplier, attains a noteworthy achievement as the Malta Gaming Authority (MGA) grants regulatory approval for its eSports odds feed solution.


This approval allows Betby to offer its comprehensive eSports odds feed portfolio, covering pre-match and live odds, continuous content coverage, statistical insights, and results.


The approval from MGA follows a rigorous technical audit, ensuring that Betby's solution meets all the regulatory requirements stipulated by the authority.


The newly approved product will be integrated into the Betby Sportsbook solution and also offered as a standalone eSports data feed to operators holding an MGA license and other licensed operators in jurisdictions that recognize MGA licensing.


Betby's eSports odds feed solution is equipped with features like live broadcasts of esports content via Twitch, a robust Back Office with scheduling and line-setting capabilities, and advanced risk management tools.


Eva Berkova, Chief Operating Officer at Betby, expressed the company's excitement: “This is a major milestone for Betby. During the past years, Betby has invested heavily in its own eSports odds feed product.


The unique nature of the Betby.Games product – as we have branded it in-house – perfectly complements the eSports ecosystem by allowing for greater player engagement due to it covering gaps present in the traditional live esports content calendar.


We are already collaborating with some of the leading esports feed suppliers in the industry, and the feedback has been astounding.”


Ilze Ramolina, Head of Legal at Betby, emphasized the significance of the regulatory approval: “We are very proud to have received this approval from the Malta Gaming Authority. We highly appreciate the cooperation with the regulator. Compliance with the applicable law is one of the pillars Betby stands on.


Approval of the eSports odds feed is an important addition to our existing verticals. The work does not stop here as Betby has big ambitions to expand the offering of its products in the regulated jurisdictions.”


Betby plans to showcase its complete sportsbook solution in London and will also unveil a portfolio of AI-based sportsbook tools during the ICE London event.


Operators are invited to engage with the company's experts and experience live product demonstrations at its booth at S1-130.

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