BETBY, the innovative sportsbook supplier, is strengthening its worldwide presence with the opening of an office in Barcelona, marking a significant milestone in its expansion efforts.
This new establishment becomes BETBY's fifth office, complementing its existing locations in Latvia, Malta, Curaçao, and Montenegro. The move aligns with the company's strategic plan to substantially increase its workforce, with a target of over 100 employees in 2023, following a highly successful year.
BETBY places a strong emphasis on key regulated markets across Europe, and its decision to set up an office in Barcelona, one of the most vibrant and dynamic cities on the continent, underscores its commitment to the region.
Barcelona has already formed strong ties with the industry, hosting events like the SBC Summit Barcelona and, in the future, the ICE Exhibition from 2025.
During this year's SBC Summit Barcelona, BETBY will be showcasing its product suite at stand SB712.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: "The new office represents another significant step in our ambitious growth strategy. We are delighted to establish a presence in such a beautiful city known for its passionate sports betting enthusiasts.
This site will have a strong focus on artificial intelligence, machine learning, and innovative technologies in sports technology and betting, positioning it as our brand's research and development hub."
