BETBY Marks iGB Live Triumph With Prestigious EGR Award
- Jul 7
- 2 min read
BETBY, the forward-thinking sportsbook technology provider, has capped off a stellar showing at iGB Live London 2025 by claiming the Innovation in Sports Betting Software award at the EGR B2B Awards—its second consecutive win in this coveted category.
The two-day iGaming expo, held in the UK capital, brought together global operators, suppliers, and innovators for one of the most anticipated events on the iGaming calendar. At the heart of the event’s innovation spotlight stood BETBY, showcasing its latest advancements in AI-powered sportsbook technology, proprietary esports content, and adaptive platform tools.
A Future-Focused Sportsbook Experience
BETBY used iGB Live as a platform to highlight the breadth and depth of its next-generation sportsbook ecosystem. Central to its offering were BETBY.AI Labs, the company’s proprietary suite of artificial intelligence tools designed to drive operational efficiency, real-time betting personalisation, and smarter data-driven decisions for operators.
Additionally, BETBY showcased Betby.Games, its exclusive esports content vertical that delivers high-frequency, always-on betting opportunities—including virtual titles like eSoccer, eBasketball, and eFighting—catering to the growing demand for immersive betting outside of traditional sports schedules.
“Our participation at iGB Live in London this year was about building meaningful connections, sharing our vision for the future of sports betting, and showing how our solution is helping operators succeed in an increasingly competitive market,” said Leonid Pertsovskiy, CEO of BETBY.
Back-to-Back EGR B2B Wins
The crowning moment came with BETBY’s win at the EGR B2B Awards 2025, where it secured Innovation in Sports Betting Software for the second year running. This recognition reflects the company’s commitment to evolving sportsbook solutions that are flexible, scalable, and deeply aligned with emerging market needs.
“Winning the EGR B2B Award for Innovation in Sports Betting Software is an incredible honor, but our focus remains on pushing boundaries and delivering real value to our partners every day,” added Pertsovskiy.
The award adds to an impressive string of accolades BETBY has earned in recent months. Earlier in the year, the company was recognised at SiGMA Americas as Best Esports Product, followed by a win at SiGMA Asia where it was named Best Esports Provider.
Meanwhile, the Malta iGaming Excellence Awards (MiGEA) became a showcase for BETBY’s industry leadership, where it took home Best Sportsbook Provider, Best AI Sportsbook – Innovation of the Year, and Best B2B Marketing Campaign.
Continuing to Push the Boundaries
BETBY’s recent successes underscore its strategic focus on delivering innovative betting technologies that empower operators to thrive in fast-evolving and highly regulated markets. From advanced personalisation tools to diverse content verticals, the company’s solutions are built for agility and long-term growth.
As the industry looks ahead to the remainder of 2025, BETBY remains committed to strengthening its position as a global force in sportsbook software.
For more award updates, esports innovation, and iGaming technology trends, follow the iGaming Gazette — your home for the most relevant and authoritative iGaming news.
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