BETBY Rolls Out FIFA Club World Cup Betting Experience

BETBY Rolls Out FIFA Club World Cup Betting Experience

BETBY, a leading provider of next-generation sports betting solutions, has officially launched an extensive betting portfolio to coincide with the inaugural FIFA Club World Cup, running from June 14 to July 13.

This bespoke offering aims to supercharge player engagement and bolster operator performance during one of football’s most anticipated global tournaments.

Crafted with both innovation and user experience in mind, BETBY’s tournament-specific product suite includes complete coverage of all matches — offering outright bets, pre-match odds, live in-play markets, and comprehensive player props. The addition of advanced metrics such as expected goals (xG) allows players to tailor their betting experiences to a granular level, enhancing personalisation while increasing operators’ ability to drive retention and player lifetime value.

Alongside the core sportsbook offering, BETBY’s in-house gaming division, Betby.Games, has unveiled the eFIFA Club World Cup — a real-time, 15-minute match-based esports tournament that mirrors the real-world schedule. Featuring the top competing clubs and playoff structures as they develop, this high-speed digital counterpart ensures continuous betting opportunities, even during live match lulls.

Another standout feature is BETBY’s improved Bet Builder, which is fully operational for every tournament match. This dynamic tool gives bettors the ability to combine an expansive range of statistics — from corners and VAR decisions to player-specific contributions like striker goals and midfield assists. Bettors can also mix Bet Builder selections with combo bets across multiple games, creating fully custom wagering experiences.

To support smarter betting and help users make informed decisions, Betting Tips will be available ahead of every fixture. These insights include team news, data-driven analysis, and real-time updates, creating a more confident and conversion-friendly environment for players.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, expressed the company’s excitement, “The FIFA Club World Cup represents an enormous opportunity to engage global audiences in new and exciting ways. With our expanded market coverage, cutting-edge features like our Bet Builder, and the introduction of eFIFA Club World Cup, we’re delivering a portfolio that enhances the tournament experience. Every aspect of our offering has been designed with flexibility, personalisation, and player value in mind.”

BETBY’s tournament initiative not only enhances its own sportsbook ecosystem but reinforces the company’s growing influence within the iGaming space — especially as operators continue seeking out robust, tailored products that meet the evolving expectations of a global player base.

As the countdown to kick-off begins, BETBY stands ready to deliver a comprehensive, multi-dimensional betting experience that resonates with both traditional football fans and the digitally savvy next generation of bettors.

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