BETBY Strengthens LATAM Reach Through Mobadoo Esports Deal

BETBY Strengthens LATAM Reach Through Mobadoo Esports Deal

BETBY, a globally recognised sportsbook technology provider, has announced a strategic partnership with Mobadoo, one of Latin America’s rising stars in the esports betting landscape.

The collaboration will see BETBY’s proprietary Betby.Games portfolio fully integrated into Mobadoo’s gaming platform, enhancing the brand’s offering with high-frequency, immersive esports betting content.

This move marks a significant expansion of BETBY’s presence in Latin America, a region increasingly recognised for its burgeoning esports audience and demand for cutting-edge betting solutions.

Elevating Esports With Regional Precision

BETBY’s Betby.Games is a fully in-house developed esports suite, featuring a wide array of virtual titles tailored to modern bettors. The lineup includes eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the regionally relevant eVaquejada, which caters directly to the preferences of Brazilian players.

The solution stands out in the market with over 70 tournaments, 350+ betting markets, and more than 300,000 live matches per month, offering unmatched volume and variety for esports fans.

The integration into Mobadoo’s offering ensures their users gain access to BETBY’s innovative content via a seamless and scalable platform, delivering dynamic, real-time experiences that match the expectations of the esports-first generation.

A Perfect Match of Vision and Reach

Kirill Nekrasov, Head of Sportsbook Product at BETBY, expressed confidence in the partnership’s potential, “Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time.

This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”

Mobadoo, known for its regional insight and agility, is aiming to push the boundaries of esports entertainment. Their latest integration with BETBY aligns with their broader ambition to dominate the LATAM esports betting market.

José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, shared his excitement, “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”

Driving iGaming Growth Across Latin America

This partnership is a strong step forward in BETBY’s LATAM strategy, positioning the brand at the heart of one of the most dynamic and fast-growing esports markets in the world. The collaboration also underscores the evolving maturity of Latin America’s iGaming ecosystem, where localised content and high-frequency betting options are key to player acquisition and retention.

As demand for esports continues to climb, especially among Gen Z and Millennial audiences, partnerships like this one highlight the importance of combining technological innovation with regional expertise, a formula BETBY and Mobadoo appear to have mastered.

Stay tuned to iGaming Gazette for more updates on iGaming News, partnerships, and emerging markets shaping the future of global betting.