BETBY To Spotlight Tech Innovation At SiGMA Asia Manila 2025

BETBY To Spotlight Tech Innovation At SiGMA Asia Manila 2025

Innovative sportsbook provider BETBY is set to make waves at SiGMA Asia Manila 2025, as the company’s Head of Sportsbook Product, Kirill Nekrasov, prepares to take the stage in a thought-leadership panel focused on the role of emerging technologies in sports and esports betting.

The event, taking place at the SMX Convention Center, will see Nekrasov speak on June 3rd at 3:15 PM, joining a distinguished lineup for the panel titled “Benefits and Use Cases of Emerging Tech for Sports and eSports.”

This forward-looking session will explore the transformative impact of next-gen technologies on both fan engagement and operational efficiency in the betting industry. Topics will range from AI-powered personalisation and automated trading systems to blockchain-enabled fan engagement and alternative monetisation models reshaping the industry.

Nekrasov will be joined by key industry and tech figures including Dr Jane Thomason, Emeritus Chair of the World Metaverse Council; Joebert Yu, Secretary General of the Philippine Electronic Sports Organization (PESO); Tryke Gutierrez, CEO of Tier One Entertainment; and Leo Andrew “Jab” Escutin, General Manager of the Sibol National Esports Team.

With a strong track record in sportsbook product innovation, Nekrasov brings a unique perspective to the panel, having spearheaded BETBY’s expansion into AI-driven solutions and proprietary esports offerings.

“More than an enabler, technology nowadays is a driver of entirely new market dynamics,” said Kirill Nekrasov, Head of Sportsbook Product at BETBY. “At BETBY, we see incredible potential in AI, automation and data analytics not only to streamline sportsbook operations, but to create richer, more immersive user journeys. I’m excited to join this panel and share how we’re applying these concepts through, for instance, our proprietary esports solution Betby.Games.”

BETBY’s Broader Push into the Asian Market

While the panel appearance is a headline moment, BETBY’s presence at SiGMA Asia will extend well beyond the discussion stage. At stand 2143, the company will be showcasing its highly adaptable and localised sportsbook platform, which has been fine-tuned to meet the evolving demands of the Asian iGaming market.

BETBY’s solutions are built to support scalability and customisation, catering to operators seeking agile tools in fast-changing markets. Their product portfolio includes innovative betting experiences across traditional sports, esports, and virtual games—all backed by a robust backend infrastructure and AI-powered engagement tools.

The company’s participation in SiGMA Asia Manila reflects a broader commitment to expanding in Asia-Pacific, a region ripe with opportunity as regulatory clarity improves and digital adoption continues to rise.

Stay tuned with iGaming Gazette for all the latest iGaming News from SiGMA Asia Manila and beyond.