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BETER Names Maksym Vitushko As Sports General Manager


BETER Names Maksym Vitushko As Sports General Manager
BETER Names Maksym Vitushko As Sports General Manager

BETER, a top provider of next-generation, fast-paced betting content and data for regulated markets worldwide, has announced the appointment of Maksym Vitushko as General Manager of its Sports division.


With over 14 years of experience in senior executive roles within the FMCG sector and national media holdings, Maksym Vitushko brings a wealth of expertise to BETER. Known for his success in developing new businesses and enhancing large systems, he has managed teams of up to 2,500 people and proven his ability to drive growth and operational excellence.


In his new role at BETER, Vitushko will be responsible for expanding the Sports division, which includes popular offerings such as table tennis, basketball, and ping pong. His tasks will involve defining strategic goals, implementing growth strategies, and enhancing the operational performance of BETER’s sports content.


Additionally, he will focus on expanding the company's sports portfolio by introducing new disciplines, boosting existing ones like the flagship Setka Cup table tennis tournaments, onboarding new operator partners, and exploring new markets.


Gal Ehrlich, CEO of BETER, expressed his enthusiasm about the new appointment: "Maksym has an incredibly strong background in transforming local and international companies, and we are thrilled to leverage his experience and expertise as we push ahead with our goal of becoming a leading, global fast-paced betting content and data provider.


We have ambitious expansion plans for 2024 and beyond, and Maksym will undoubtedly help us achieve our strategic goals. Attracting such a high-caliber executive to BETER is a testament to our strong industry position."


Maksym Vitushko, now Sports General Manager at BETER, shared his excitement about joining the company: "I am delighted to have joined BETER and to be part of a sports team that has already achieved great things, including building such a prominent and in-demand product as the Setka Cup.


I have the experience and knowledge to take on this role and bring value to BETER as it continues to establish itself as the leading provider of next-gen content to operators in the global online betting industry.


I’m incredibly proud to be part of BETER’s journey and look forward to working with the team to not only achieve but exceed our goals."


This strategic appointment underscores BETER's commitment to growth and excellence in the rapidly evolving iGaming industry. With Vitushko on board, BETER is poised to further solidify its position as a leader in the global sports betting market.

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