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BETER Strengthens Betsson Partnership Via BETBAZAR-Powered Upgrade

Updated: Sep 19, 2023

BETER Strengthens Betsson Partnership Via BETBAZAR-Powered Upgrade

Leading content and data provider, BETER, is proud to announce a comprehensive enhancement to its collaboration with prominent operator Betsson through a dynamic new deal facilitated by the cutting-edge global B2B iGaming marketplace, BETBAZAR.

In this new phase of partnership, BETER is set to elevate Betsson Group's offerings with an esports odds feed and engaging in-house ESportsBattle tournaments centered around CS:GO and Dota2. This significant expansion supplements the existing content, which encompasses ebasketball, efootball, ehockey, and Setka Cup table tennis tournaments. The enriched portfolio will be accessible across Betsson's array of B2C brands and B2B partnerships.

Once again, BETBAZAR, renowned for its adeptness in connecting premier product suppliers with relevant operators and platforms, played a pivotal role in facilitating this extended collaboration. The partnership empowers Betsson to offer odds on a remarkable 25,000 live events spanning over 450 tournaments annually, thereby substantially enhancing its esports coverage. Additionally, clients will gain access to the comprehensive ESportsBattle disciplines, accompanied by 24/7 live streaming, live data, and odds, incorporating more than 33,000 events each month.

Recognized for its superior content, Betsson has firmly established itself as a favored iGaming operator in Europe and South America, excelling in both casino and sportsbook segments. The operator's decision to expand its relationship with BETER underscores its steadfast commitment to further enriching its esports portfolio.

Evgeniy Bekker, Esports General Manager at BETER, expressed, "BETER has curated a diverse range of top-tier esports products that resonate with major players in the industry. Following their initial collaboration, it's common for partners to expand their utilization of our offerings to capitalize on their inherent potential. We're thrilled that Betsson has chosen to embrace this trend."

Bekker continues, "The realm of esports betting is rapidly evolving, and it's inspiring to witness an established sportsbook operator like Betsson take strides to enhance its esports offerings. We anticipate a mutually beneficial extended partnership with Betsson that underscores the need for other operators to harness the potential of esports and deliver players an extensive selection of markets, odds, and immersive experiences."

Max Sevostianov, Chief Commercial Officer at BETBAZAR, also commented on the significance of the deal: "This agreement is the culmination of a year's worth of dedicated efforts involving all three parties. We're thrilled with the innovative roadmap we've devised alongside Betsson for this expanded integration.

The impending launch of these products on the Betsson platform holds immense promise, playing a pivotal role in their ability to attract a new demographic of players."



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