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BETER Strengthens Portfolio Through Partnership With Kaizen Gaming

Updated: Nov 13, 2023

BETER Strengthens Portfolio Through Partnership With Kaizen Gaming
BETER Strengthens Portfolio Through Partnership With Kaizen Gaming

Global B2B iGaming Marketplace Facilitates Collaboration Between Industry Leaders.

In a strategic move aimed at enhancing its offerings, BETER, the leading content and data provider specializing in sports, esports, and live casino, has welcomed Kaizen Gaming to its esteemed list of partners.

This collaboration, orchestrated by the renowned global B2B iGaming marketplace, Betbazar, marks a significant milestone for both companies.

Under this partnership, Kaizen Gaming gains access to BETER's extensive esports and sports content library, which includes prestigious tournaments like the Setka Cup table tennis and the popular ESportsBattle competitions. BETER is renowned for its 24/7 live streaming of sports and esports tournaments, covering a staggering 44,000 monthly events.

The company's unique approach combines real-time live data and odds, delivering an immersive betting experience unparalleled in the industry.

Gal Ehrlich, CEO at BETER, expressed enthusiasm about the collaboration: “Kaizen Gaming, with their industry-leading brands Betano and Stoiximan, is one of the most successful operators with an internationally renowned reputation, and we are thrilled to start collaborating with their team.

We believe that our wide range of engaging esports and sports betting content perfectly complements their existing products and will elevate their offering to the next level.”

Chuck Robinson, CRO at BETER, echoed this sentiment, emphasizing the significance of working with a partner as established as Kaizen Gaming: “Our content offering, including both sports and esports, is some of the most exciting on the market, and working with a partner that is as established as Kaizen Gaming will help us take our products to even more players than ever before.

Kaizen Gaming has a significant presence in various important international markets, and we look forward to a long and fruitful partnership.“

Christos Tzalavras, Senior Director of Sports & CX at Kaizen Gaming, emphasized the aim to provide players with engaging content: “BETER`s content is a proven hit with audiences, and we can’t wait to work closely with them and expand our partnership even further in the near future.“

Max Sevostianov, COO at BETBAZAR, highlighted the collaboration's industry impact: “We’re excited to welcome Kaizen Gaming to our growing network of partners, with the valuable support of Betbazar. This collaboration signals a significant step in redefining the iGaming landscape.“

This partnership not only signifies a mutually beneficial relationship but also underscores the industry's evolution toward providing players with dynamic, engaging, and innovative gaming experiences.


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