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Betfred Secures Long-term Greyhound Racing Deal With SIS

Betfred Secures Long-term Greyhound Racing Deal With SIS

Betfred, one of the leading operators in the industry, has solidified its position in the greyhound racing arena through an extended partnership with Sports Information Services (SIS).

This multi-year agreement ensures Betfred's access to top-tier, 24/7 greyhound racing content from the UK, Ireland, and Mexico, enhancing their offerings for both online and retail customers.

The renewed partnership guarantees Betfred customers an unparalleled betting experience, with a diverse selection of greyhound racing events delivered seamlessly. SIS’ 24/7 Live Racing Content includes live streaming, comprehensive data, on-screen graphics, and a wide array of markets and prices. This end-to-end solution enhances user engagement and boosts revenue through high-quality, short-form content.

Craig Reid, Group Trading Director at Betfred, expressed his enthusiasm, stating, “This extended agreement enables us to maintain our commitment to delivering superior content from the world’s best greyhound races to our customers. Our partnership with SIS is of great value, and we’re thrilled to be able to ensure we provide our customers with unmatched betting opportunities around the clock.”

Richard Ames, Chief Executive at SIS, also commented, “I’m pleased that we have ensured the continued presence of our premium greyhound racing in the product portfolio of a key long-term partner. We remain thoroughly committed to offering the industry’s most extensive portfolio of racing content from all around the world.”



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