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BetGames And Betway Deepen African Partnership With Exclusive Game Portfolio

Updated: Nov 13, 2023


BetGames and Betway Deepen African Partnership with Exclusive Game Portfolio
BetGames And Betway Deepen African Partnership With Exclusive Game Portfolio

BetGames, a prominent live dealer and betting games provider, has entered into an expanded agreement with Betway, a global online betting and gaming brand.


This collaboration introduces three exclusive games tailored for Betway's African operation, strengthening the existing partnership between the two industry leaders.


The bespoke games—Roulette, Penalties, and Crash Game—aim to deliver a unique Betway experience to players in Africa. In the game of Roulette, players can enjoy the classic casino experience in a studio setting, featuring a sleek and user-friendly interface.


Penalties, on the other hand, brings the thrill of football's dramatic penalty shootouts to the casino realm. The game adopts a three-penalty shootout format, allowing players to engage in chip betting with outcomes generated from over 2,000 pre-recorded scenarios.


Completing the trio, Crash Game transforms the popular genre into an interactive experience with autoplay, auto cash-out functionalities, and a maximum multiplier of 100,000x.

Each game has been meticulously developed to meet Betway's exact specifications, prominently featuring the brand's identity for an immersive and contemporary betting experience.


This agreement signifies an enhancement of the existing successful partnership, solidifying BetGames' position as a leader in African markets and a preferred provider for top-tier brands. The addition of these exclusive games further establishes BetGames as a supplier of tailored solutions, following a recent deal where Betway extended its exclusive branded Lucky 7 game indefinitely.


James Everett, BetGames' VP of Sales Africa, expressed enthusiasm about the collaboration, stating, "We’ve enjoyed a fantastic relationship with Betway in Africa, and this project to deliver more branded content elevates our alliance.


Our pipeline of new games in 2023 provides us with an incredible opportunity to put more high-quality entertainment in front of a significant number of new players who will have a greater range of dynamic, fast-paced experiences at their disposal."


Mark Rowles, Head of Marketing at Betway, added, "We’re delighted to expand our partnership with BetGames for Betway in Africa. The three new tailor-made games will enhance our customers' playing experience, where they can enjoy the latest gaming content in a fair, safe, and responsible environment."

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