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BetGames Welcomes Adam Lahouiri As Head Of Product

BetGames Welcomes Adam Lahouiri As Head Of Product

Industry veteran Adam Lahouiri joins BetGames to drive content development and enhance product offering.

BetGames, a leading provider of live dealer and betting games, has appointed Adam Lahouiri as Head of Product to lead its content development initiatives.

Coming from a strong background at Entain, Lahouiri will leverage his extensive industry experience to support BetGames' expansion of new content and optimize its existing product portfolio and customer development tools.

Lahouiri has a proven track record in leading successful product developments, including the creation of live dealer games and the launch of Ladbrokes' live lobby platform, Game Show World. He will now align his efforts with BetGames' strategy of catering to the evolving needs of modern players.

In his new role, Lahouiri aims to continue his legacy of innovation by introducing unique game styles that uphold BetGames' reputation for player loyalty and engagement.

Ian Catchick, Chief Product and Business Development Officer, expressed enthusiasm for the appointment, stating, "Adam joining our team is a major boost to our ongoing product development efforts. His skills and knowledge will be invaluable to creating new live and RNG content that matches the changing needs of our players."

Lahouiri himself is excited about the opportunity, saying, "Joining BetGames allows me to leverage my experience in creating content that aligns with their renowned brand. I look forward to contributing to BetGames' exciting content plans and maintaining its position as a leading provider of Live Casino experiences."

With Lahouiri on board, BetGames is poised to further drive growth, revenue, and player entertainment through its innovative live dealer and betting games.



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