BetKing, the Nigerian operating arm of KingMakers, has chosen Genius Sports to fuel its expansion through cutting-edge in-play trading services.
This strategic collaboration aims to elevate the in-play betting experience for Nigerian users by leveraging Genius Sports' leading portfolio of live content.
The partnership entails BetKing integrating ultra-fast venue content for a wide array of sports, including football, tennis, and basketball, sourced from major leagues like the Premier League, La Liga, and Serie A.
Additionally, Genius Sports will furnish BetKing with modelled odds feeds for prominent football competitions, enhancing the platform's market offerings.
Tim Smeets, Trading Director at KingMakers, expressed enthusiasm, stating, "Our partnership with Genius Sports marks a significant milestone in our quest to deliver unparalleled betting experiences.
By leveraging their trusted trading solutions and high-quality in-play content, we aim to set new standards for sports betting in Nigeria."
Will Westcott, Head of Business Development at Genius Sports, emphasized the importance of in-play betting in Africa's rapidly evolving market. He commented, "As in-play betting gains momentum in Africa, providing fast and reliable live content is imperative.
We are excited to support BetKing in realizing its vision by delivering top-notch in-play services tailored for the Nigerian market."
This collaboration underscores the commitment of both BetKing and Genius Sports to innovate and enhance the iGaming landscape in Nigeria, offering users an immersive and dynamic betting experience.
