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Betsson Enhances Dutch Presence With New Acquisition

Betsson Enhances Dutch Presence With New Acquisition
Betsson Enhances Dutch Presence With New Acquisition

Betsson, a leading iGaming company, is set to bolster its footprint in the Netherlands through its latest acquisition deal valued at €27.5 million ($29.6 million).

The transaction, funded by Betsson's own liquid assets, marks a strategic move to strengthen its position in the Dutch market.

The acquisition targets Holland Gaming Technology, a licensed gaming operator in the Netherlands, along with its subsidiary, Holland Power Gaming BV, specializing in game development.

"Holland Gaming Technology holds a significant presence in the Dutch gaming landscape, and we are thrilled to join forces with them," stated Anna Smith, Chief Operating Officer at Betsson. "This acquisition aligns perfectly with our long-term growth strategy, focusing on expanding into regulated markets and diversifying our revenue streams."

With a gaming license for casino games in the Netherlands, Holland Gaming Technology operates popular platforms like Goldrun Casino, offering a wide range of gaming options to Dutch players.

Meanwhile, Holland Power Gaming BV contributes to the acquisition by bringing its expertise in game development exclusively catering to Holland Gaming Technology's platforms.

The transaction is structured with an upfront payment of €16 million at closing, followed by deferred payments of €9 million and €2.5 million scheduled for six months and twelve months, respectively.

However, the completion of the acquisition is subject to approval from the Dutch gambling regulator, KSA, ensuring compliance with local regulations.

This strategic move follows Betsson's recent financial success in Q4 2023 and full-year 2023, where the company reported significant revenue growth, along with impressive EBITDA and EBIT figures.

Furthermore, Betsson has been actively expanding its global presence through strategic collaborations, including a recent sponsorship agreement with Atlético Nacional, Colombia's premier football club, in a three-year deal.

The acquisition of Holland Gaming Technology underscores Betsson's commitment to driving growth and innovation in the iGaming industry, positioning itself as a key player in the Dutch market and beyond.



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