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Betsson Expands Into French Sports Betting Market With New License

Betsson Expands Into French Sports Betting Market With New License

Betsson Group, in partnership with a local entity, is set to launch its flagship brand, Betsson, in the regulated French sports betting market following the acquisition of a license.

Betsson Group has secured a license to offer sports betting services in France, marking a significant step into the thriving French gaming market. This move is the result of a successful joint venture with a local partner, positioning Betsson closer to the French sports betting scene.

Betsson Group plans to officially launch its flagship brand, Betsson, in the fourth quarter of 2023, bringing exciting sports betting experiences to French players.

Pontus Lindwall, President and CEO of Betsson AB, commented on this development: "I’m pleased that Betsson has obtained a license to offer sports betting in France, which is an important gaming market in Europe with great long-term potential for online gaming.

By combining our knowledge and experience as a global gaming operator with the local expertise of our partner, we can offer an unbeatable customer experience in sports betting in France."

This strategic entry into the French sports betting market reflects Betsson Group's commitment to delivering exceptional gaming experiences on a global scale. It leverages the company's six decades of international experience while incorporating the insights and proficiency of a local partner.

Betsson's sportsbook in France will be powered by Sportradar and will feature a robust Player Account Management system provided by OMEGA Systems. Additionally, the sportsbook will introduce user-friendly enhancements developed by Goma Development, aimed at elevating the overall betting experience.

Nadir Ounissi, Partner of Betsson France SA, expressed enthusiasm for the project: "We have been following the development in the French market for some time and felt we could contribute positively by introducing a different product dimension and player communication. We are collaborating with experienced partners who have given us remarkable support, energy, and creativity throughout this journey."

Sabri Tekaya, Managing Director at Betsson France, added, "France is one of the largest European markets, and the Betsson Group is ambitious about engaging with all French players through its flagship brand. We have worked closely with local legal partners and the ANJ regulator to meet all requirements and ensure our operations achieve their objectives while addressing the current societal concerns related to gaming."

Betsson's expansion into France signifies its dedication to providing high-quality gaming services to a diverse and growing international audience.



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