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BGaming Unveils 'Futuristic And Funky' Art Collab At ICE London 2024


BGaming Unveils 'Futuristic And Funky' Art Collab At ICE London 2024
BGaming Unveils 'Futuristic And Funky' Art Collab At ICE London 2024

Malta-based iGaming content powerhouse, BGaming, is set to dazzle ICE London 2024 with a groundbreaking artist collaboration.


The award-winning studio is partnering with renowned British muralist Mr Cenz, showcasing futuristic interpretations of BGaming's iconic game heroes, including Elvis Frog, Penny Pelican, Book of Cats, and Aztec Magic.


This marks BGaming's fifth artistic collaboration, reinforcing their commitment to merging art and gaming. Mr Cenz, known for his electrifying graffiti art, has hand-drawn designs, spray-painted them onto wooden panels, and seamlessly integrated them into BGaming's booth, providing a dynamic visual experience for attendees.


In addition to large-scale displays, Mr Cenz's creations will feature on limited-edition merchandise and exclusive gifts for BGaming's partners, highlighting the depth of their collaboration.


The 'When Art Meets Gaming' initiative, now in its second year, has previously wowed audiences at ICE London, iGB Live Amsterdam, SBC Summit Barcelona, and SiGMA World Malta in 2023.


BGaming will use ICE London 2024 as a platform to showcase its latest release, Aztec Clusters, developed in collaboration with Casinolytics. Alongside interactive elements and demonstrations, the team will engage attendees in various activities to celebrate the new game and unveil its upcoming roadmap.


Marina Ostrovtsova, CEO at BGaming, expressed excitement about the studio's growth, stating, “We remain committed to building creative experiences for our players, and nothing demonstrates this better than our popular local artist collaborations. We have teamed up with Mr Cenz to design an energetic stand that we are sure will inspire partners old and new and spark inspiring conversations for the year ahead.”


Graffiti artist Mr Cenz shared his enthusiasm for the project, stating, "It was a pleasure to work on this project. Interpreting the characters in my style was a big challenge, especially the animals and cacti. I’m used to painting in a more photorealistic way, but in this instance, I enjoyed going back to my graffiti roots and combining this with an illustrative approach."


Discover more about BGaming’s artistic collaboration and innovative games at ICE London 2024 on Stand N8-120 from February 6th to 8th, 2024.

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