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BoyleSports Fuels Innovation With S Gaming Partnership


BoyleSports Fuels Innovation With S Gaming Partnership

Ireland’s largest independent bookmaker, BoyleSports, is amplifying its gaming offerings through a substantial investment in S Gaming, an inventive slot content provider specializing in creating engaging games for casual players.


This strategic investment collaboration signifies a significant milestone, with S Gaming set to launch its inaugural games in Q4. These games will be accessible across major UK operators. Additionally, starting from January 2024, BoyleSports will integrate several exclusive S Gaming titles into its gaming platform.


Established in 2023 by industry expert Charles Mott, former Head of Commercial at Slot Factory, and seasoned professional Kevin McGinnigle, S Gaming harnesses their profound industry experience to craft captivating games tailored for player entertainment.


Charles Mott, the founder of S Gaming, expressed his enthusiasm, stating, “S Gaming’s encounter with the BoyleSports team at ICE sparked the idea of this investment opportunity. BoyleSports' vision, operational approach, and immense scale made this decision an obvious one for us.


Their agility coupled with their transparent business practices resonated with us. The synergy in our cultures was evident. We are incredibly eager to kick-start this partnership and are committed to justifying the trust BoyleSports has placed in us.”


Steve Payne, Gaming Director at BoyleSports, shared his excitement, commenting, “Collaborating with S Gaming feels like a reunion for me, having worked with Charles and Kevin previously. Their track record made the decision to invest in their venture a seamless one.


We are thrilled to work together to bring exclusive, creatively curated content to BoyleSports. Integrating S Gaming into our portfolio aligns with our commitment to industry innovation. We eagerly anticipate embarking on this journey with Charles and his team.”


BoyleSports' endorsement of S Gaming is part of the bookmaker's strategic global expansion initiative. With operations spanning Ireland, the UK, South Africa, and a recent acquisition of Peruvian operator Timberazo, BoyleSports continues its dynamic growth in the international gaming landscape.

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