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BoyleSports Garners Top Honors For Safer Gambling Initiatives Ahead Of Awareness Week

Updated: Nov 13, 2023


BoyleSports Garners Top Honors For Safer Gambling Initiatives Ahead Of Awareness Week
BoyleSports Garners Top Honors For Safer Gambling Initiatives Ahead Of Awareness Week

Leading Irish Bookmaker, BoyleSports, has been honored with the prestigious Advanced Level 3 certification in GamCare’s Safer Gambling Standard, underscoring its commitment to player protection.


The recognition comes just ahead of Safer Gambling Week (13th – 19th November), a collective initiative within the industry to promote responsible gambling.


BoyleSports has demonstrated exemplary standards in player protection for its online gambling activities licensed in Great Britain.


The Safer Gambling Standard, a UKAS-accredited independent quality standard, evaluates and measures player protection processes in gambling businesses. This certification positions BoyleSports as an industry leader prioritizing safer gambling practices.


Hayley Smith, Group Director of Compliance at BoyleSports, expressed the significance of the award, stating, "This award is a great acknowledgement of how BoyleSports acts to ensure player safety. We are committed to setting high standards of social responsibility and working towards further improvements to minimize the risk of our customers experiencing gambling-related harm."


The certification aligns with Safer Gambling Week, during which BoyleSports, alongside industry peers, will actively participate in cross-industry promotion with the theme 'Let’s talk about safer gambling'. This initiative aims to raise awareness of responsible gambling practices in Ireland and the United Kingdom.


BoyleSports, operating in multiple regions including Ireland, the UK, South Africa, and South America, fully supports Safer Gambling Week. The company will conduct sustained campaigns on online and social media platforms, as well as throughout its retail estate.


As part of its commitment to responsible gambling, BoyleSports will run a bespoke 30-second version of its brand ad during Safer Gambling Week. The ad encourages consumers to 'take time to think' and emphasizes that 'sometimes the wisest decision is not to bet'.


Aimee Prendergast, Director of Marketing at BoyleSports, emphasized the company's dedication to responsible gambling, saying, "We are very proud to see our ad live in a very important week for the industry, and I’m delighted to see this reinforced by our new accreditation from GamCare, recognizing the work BoyleSports is doing when it comes to responsible gambling."


Safer Gambling Week aims to increase awareness of safer gambling practices, highlight tools available for safer gambling throughout the year, and provide additional advice and support for those in need.


BoyleSports encourages individuals to explore a range of tools, help, and advice available on its website.

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