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BoyleSports Strengthens Ties with Irish Racing Through Major Partnership Renewal

BoyleSports Strengthens Ties with Irish Racing Through Major Partnership Renewal
BoyleSports Strengthens Ties with Irish Racing Through Major Partnership Renewal

In a significant move affirming its steadfast support for Irish racing, BoyleSports has announced a major new partnership with Horse Racing Ireland Racecourses (HRI).

This collaboration entails the renewal of BoyleSports' sponsorship of the esteemed Irish Grand National for an additional three years, solidifying its 13-year association with one of Ireland's premier horse racing events. As part of this extended partnership, BoyleSports will also expand its sponsorship to include Leopardstown, Navan, and Tipperary Racecourses.

The renewal and expansion of sponsorship underline BoyleSports' enduring commitment to the Irish racing community. The Irish Grand National, already a highlight on the national racing calendar, will now boast a record-breaking prize fund of €500,000 in 2024, further enhancing its status as the richest race in the Irish National Hunt calendar.

BoyleSports is set to become the official betting partner for the Summer Series at Leopardstown, a renowned racing event featuring nine race meetings from May to August. This collaboration positions BoyleSports as the exclusive betting partner for all nine meetings, strengthening its presence in the vibrant Irish horse racing scene.

Vlad Kaltenieks, CEO of BoyleSports, expressed his enthusiasm about the extended partnership, especially with the sponsorship of the BoyleSports Irish Grand National. He stated, "The horse racing industry is constantly evolving, but one thing remains unwavering, and that is our absolute commitment to supporting Irish racing – a sentiment that is shared with our partners Horse Racing Ireland Racecourses."

The CEO of HRI Racecourses, Paul Dermody, echoed these sentiments, emphasizing the significance of extending the partnership to include Leopardstown, Tipperary, and Navan. Dermody remarked, "Partnering with Irish racing continues to deliver significant commercial opportunities and value to brands, and we look forward to supporting BoyleSports in the activation of this agreement."

This expansive partnership not only reinforces BoyleSports' position as a key player in the Irish racing landscape but also underscores its dedication to fostering a thriving and dynamic horse racing community in Ireland.



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