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Bragg Gaming Launches Kambi Sportsbook With 711.NL In The Netherlands

Bragg Gaming Launches Kambi Sportsbook With 711.NL In The Netherlands
Bragg Gaming Launches Kambi Sportsbook With 711.NL In The Netherlands

Bragg Gaming Group has proudly announced the launch of the 711 sportsbook in the Netherlands, leveraging Kambi’s advanced sports betting technology.

Building on their existing relationship, Bragg Gaming Group now provides with access to Kambi’s comprehensive suite of sportsbook technology. This integration enriches’s current offerings by incorporating sportsbook services, in addition to Bragg’s in-house regulatory reporting tools and the marketing and promotional capabilities available through the Bragg Fuze™ toolset.

Bragg’s collaboration with Kambi offers a unique solution, combining the control of an in-house sportsbook with the efficiency of an outsourced service.

This launch is strategically timed, coinciding with the UEFA European Championship Football tournament final and the upcoming Paris 2024 Olympics, providing a prime opportunity to attract and engage sports betting enthusiasts. already utilizes Bragg’s Player Account Management (PAM) technology, having launched on the Bragg PAM platform in April 2022. Additionally, benefits from Bragg’s iGaming content aggregation and product delivery solutions, including exclusive content from multiple in-house and partnered studios.

Using Bragg’s Fuze™ customer engagement tools, enhances user engagement through real-time in-game gamification, conversion, and retention mechanisms. The Fuze™ toolset offers features such as free rounds, free bets, an AI-powered Game Recommendation System, tournaments, quests, and jackpots, which are available to both online casino and sportsbook operators.

Matej Nemec, Senior Vice President, Commercial, EMEA and LatAm at Bragg, expressed enthusiasm about the expanded partnership: “We’re excited to grow our existing relationship with to include this new sportsbook through our partnership with Kambi. Our agreement with Kambi is providing a unique mechanism to allow our operator partners to offer sportsbook in a cost-effective, time-efficient manner.”

Veena Dhesi, SVP Partner Success at Kambi, shared similar sentiments: “We are delighted to once again be teaming up with Bragg to power the launch of the sportsbook in the Netherlands. Kambi’s deep sports betting offer, which includes sophisticated pricing and trading capabilities as well as an award-winning Bet Builder product, perfectly complements Bragg’s PAM expertise. We look forward to working together to deliver unforgettable sports betting experiences to 711’s players.”

Gilles De Backer, Chief Operating Officer at, emphasized the value of the partnership: “Bragg has been a great PAM partner to since we first launched in the Dutch market, so it was a definite no-brainer to expand this relationship to include sportsbook for the first time. We’re looking forward to seeing how our existing customers and Dutch players, in general, embrace our new sportsbook.”

Bragg Gaming Group stands as a leading iGaming software supplier in the Netherlands, with approximately a third of wagering in the jurisdiction facilitated through its software and products, as reported by regulators and Bragg’s management estimates.

Stay tuned to iGaming Gazette for more updates on Bragg Gaming’s latest ventures and the evolution of the sportsbook in the Dutch market.


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