Bragg Inks Exclusive Content Deal With Hard Rock Digital

Bragg Inks Exclusive Content Deal With Hard Rock Digital

Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG), a global B2B iGaming content and technology powerhouse, has entered into a significant content development partnership with Hard Rock Digital, marking a new chapter in its strategic growth across the U.S. iGaming landscape.

Under the terms of the agreement, Bragg will develop a bespoke portfolio of exclusive online casino games for Hard Rock Bet Casino, the digital gaming arm of the iconic entertainment brand. This collaboration is expected to bolster Bragg’s U.S. presence while enhancing Hard Rock Bet’s already rich gaming offering.

Expanding a Proven Partnership

This latest deal builds on the existing relationship between the two companies. Hard Rock Bet Casino already features Bragg’s acclaimed proprietary content, including games from in-house studios Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic, alongside a diverse array of titles from Bragg’s extended partner network.

With this newly formalised agreement, Bragg is poised to deliver unique, tailored game experiences that will be exclusive to Hard Rock Bet players. The first wave of these titles will debut in New Jersey, with additional markets on the horizon as Hard Rock Bet expands its U.S. footprint.

Accelerating U.S. Growth

This partnership aligns with Bragg’s strategic goal of cementing its position as a leading content provider in the rapidly growing U.S. iGaming market. The deal is expected to play a key role in making the U.S. Bragg’s fastest-growing region in 2025.

Garrick Morris, Senior Vice President, Commercial, U.S. & Canada at Bragg, expressed enthusiasm about the extended collaboration, “We are delighted to announce this new content development agreement with Hard Rock Digital, which reinforces our commitment to this partnership and offers us a new opportunity to showcase our game development expertise while bringing new, game-changing, exclusive experiences to Hard Rock Bet Casino’s customers.This enhanced partnership highlights our focus on growing our footprint as a key online casino supplier in the U.S.”

Strengthening the Casino Offering

The upcoming exclusive titles are designed to enrich Hard Rock Bet Casino’s expansive library, which already boasts more than 2,900 games. The new additions will be tailored to deliver unique entertainment value, further differentiating the brand in a competitive market.

Rich Criado, Vice President of Casino at Hard Rock Digital, added, “We’re excited to strengthen our partnership with Bragg and collaborate with their talented team to create exclusive new experiences for our players.These upcoming games are designed to stand out among the over 2,900 titles already available on Hard Rock Bet Casino, and we can’t wait to bring them to our players.”

A Strategic Move for Both Parties

With demand for exclusive content soaring among U.S. operators, the Bragg–Hard Rock Digital partnership represents a strategic win-win. For Bragg, it underscores their creative and technological strengths, while for Hard Rock Digital, it secures exclusive content that enhances user engagement and brand differentiation.

This move solidifies both companies' positions in the ever-evolving U.S. iGaming sector and underscores the increasing value of tailored, market-specific casino experiences.

For more iGaming News and updates on industry partnerships, stay tuned to iGaming Gazette.