Checkd Media, the rapidly growing iGaming business, has inked a deal with bet365 for the revival of its well-received I Had Trials Once podcast. The major operator will leverage this partnership to highlight its free-to-play 6 Scores Challenge.
The I Had Trials Once podcast, boasting over 1 million downloads, features regular hosts Jordan Hulme, Radcliffe striker in non-league football, and Gareth Seddon, former Salford star turned football agent.
The first guest for the new three-month run, sponsored by bet365, is former Charlton and Bristol City manager Dean Holden. As part of the collaboration, the hosts will produce weekly video clips promoting the 6 Scores Challenge, which will be shared across the I Had Trials Once social channels.
This fresh series continues a trend of successful podcast and video partnerships with top industry brands, fostering significant engagement within Checkd's expansive sports fan communities.
Will Tyrrell, UK Media Director at Checkd Media, expressed enthusiasm about the podcast's return, stating, "I Had Trials Once has been a great success ever since it attracted a large, enthusiastic audience the first time around, and it’s fantastic to bring it back again in conjunction with such a big operator brand."
The I Had Trials Once podcast not only promises entertainment through captivating stories but also serves as a valuable promotional avenue for bet365’s 6 Scores Challenge. The free-to-play game invites players to predict the scores of six selected football matches for a chance to win a share of £1 million.
This collaboration underscores the ongoing efforts of Checkd Media, a part of Checkd Group, to create engaging content and meaningful partnerships within the iGaming industry.