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GAMOMAT Banner Secures Headline Partnership For F1-themed ICE Esports Arena And Esports Betting Conference Secures Headline Partnership For F1-themed ICE Esports Arena And Esports Betting Conference Secures Headline Partnership For F1-themed ICE Esports Arena And Esports Betting Conference

In a significant development, Clarion Gaming has announced as the headline partner for the upcoming ICE Esports Arena (6 – 8 February, ExCeL London) and the Esports Betting Conference on 8 February, held at the ICC Capital Suite, ExCeL London.

Will Harding, Head of Esports at Clarion Gaming, expressed pride in ICE's role in introducing Esports to the global gaming and betting community. The collaboration with, a leader in the sector, reinforces the commitment to advancing Esports experiences.

Harding highlighted's expertise in providing premium-quality Esports feeds, AI-processed events data, and optimizing risk management through its Managed Trading System. This partnership aims to enhance the Esports experience and provide cutting-edge sector insights at both the show floor and the Esports Betting Conference.

The last Esports Arena in London before ICE relocates to Barcelona in 2025 is set to revolve around the theme of Formula 1. Two professional racers will go head-to-head, showcasing the dynamic world of Esports racing. will offer live gaming odds displayed around the ICE Arena, adding to the authenticity of the event.

Attendees can immerse themselves in VR and haptic feedback racing, compete on connected simulated rigs, and take part in the Pit Stop Challenge.

Harding emphasized, "The ICE Esports experience is about delivering authenticity and bringing business-building opportunities in Esports to life. The curated Esports Betting Conference by Clarion Gaming will allow delegates to shape the landscape of Esports wagering with insights from Rivalry, Better Collective, and"

In addition to the Esports Arena and Esports Betting Conference, ICE visitors will have access to 600+ exhibitors, numerous product launches, and the opportunity to engage with international thought leaders, decision-makers, and regulators across all gaming sectors through the ICE VOX learning platform.

ICE 2024 is expected to attract a record number of visitors, driven by the desire for more connections, inspiration, and learning opportunities.



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