DAZN Bet, the forward-thinking sports betting operator focused on regulated markets, has officially launched its services in Germany. This expansion is made possible through its collaboration with Pragmatic Solutions, a prominent iGaming Player Account Management (PAM) platform provider.
This significant move marks the third joint market entry for DAZN Bet and Pragmatic Solutions, following successful launches in the UK and Spain. DAZN Bet has recently secured the German Sports Betting Licence, with Pragmatic Solutions' PAM platform playing a pivotal role in ensuring compliance, offering adaptable technology, and tailored development services.
Capitalizing on DAZN's well-established streaming presence and brand recognition in Germany, DAZN Bet is strategically positioned to engage local sports bettors.
A key focus for DAZN Bet is collaboration with German gambling authorities and a commitment to upholding the highest standards in player protection. The platform will incorporate a wide array of self-regulation tools, provide transparent information on responsible gaming, and employ cutting-edge technology for detecting and addressing problem gambling.
Mark Kemp, CEO at DAZN BET, expressed his enthusiasm: "DAZN Bet is thrilled to enter the German market, marking our fourth successful new market entry in just over a year. Through our partnership with DAZN, we are confident that German players and sports enthusiasts will enjoy an exceptional sports betting experience, complete with unique offerings and the value of DAZN Bet. Sports fans can unlock additional exclusive benefits by linking their DAZN and DAZN Bet experiences."
DAZN Bet's expansion into another market solidifies its strategy of establishing an integrated brand and advertising partnership between DAZN and DAZN Bet in DAZN's major global markets. Customers in the UK, Spain, Italy, and now Germany can access unique advantages by choosing to watch with DAZN and bet with DAZNBet.
Ashley Lang, CEO at Pragmatic Solutions, stated: "We take great pride in breaking new ground in the iGaming landscape alongside innovative brands like DAZN Bet. This successful partnership underscores Pragmatic Solutions' reputation as the premier choice for operators seeking a flexible, dependable, and compliant platform to thrive in regulated environments.
We are excited to be part of DAZN Bet's remarkable journey and look forward to further expanding this unparalleled value proposition for players and sports fans."