Delaware North, a prominent global hospitality and entertainment leader, has selected Playtech, a leading online gaming platform provider, to enhance its Betly mobile sportsbook and casino offerings.
The collaboration aims to deliver a superior user experience with cutting-edge technology and robust responsible gaming features.
Transition to Playtech’s Platform
The partnership sees Playtech becoming the official platform provider for Betly, beginning with the recently launched Betly Ohio, which replaces MVGBet in collaboration with Miami Valley Gaming—a Delaware North joint-venture property.
The migration to Playtech’s platform will expand to Betly sportsbooks in Arkansas, Tennessee, and West Virginia, where Betly also operates an online casino.
“We are very pleased to partner with Playtech to provide Betly customers with an enhanced mobile sports betting and online casino experience powered by an industry leader,” said Lee Terfloth, Chief Interactive Gaming Officer for Delaware North.
“Through this partnership, Betly can now offer players a wide array of engaging features, such as bonus bets, boosts, drawings, and tournaments. These capabilities enable us to tailor personalized offerings that enhance the user experience based on individual betting activity.”
Enhanced Responsible Gaming Solutions
Betly is deeply committed to promoting responsible gaming, and the migration to Playtech introduces advanced tools and resources, including the BetBuddy responsible gaming technology. BetBuddy offers operators enhanced insights into at-risk player behaviors, facilitating early interventions and personalized messaging to support safer gambling habits.
Additionally, Delaware North has partnered with Birches Health, a national behavioral addiction program. This partnership integrates behavioral health assessments into the Betly platform, offering users access to certified mental health counselors. Birches Health will also provide responsible gaming training to Delaware North staff and curate educational content for users.
“By integrating technology like BetBuddy and partnering with Birches Health, we’re ensuring that responsible gaming remains at the forefront of our operations,” added Terfloth.
Features of Betly Sportsbook Ohio
The new Betly Sportsbook Ohio app is now live on iOS, Android, and desktop, bringing with it a host of customer-centric features, including:
Same-Game Parlays: A popular feature allowing bettors to combine multiple bets from the same game.
Curated Regional Odds Boosts: Enhanced odds tailored to regional preferences.
Comprehensive In-Play Betting: Minimized suspension times and an extensive range of player props.
NFL Data Integration: Official data provided through Genius Sports.
Improved Customer Support: Expanded phone support to reduce wait times and streamline issue resolution
A Focus on Engagement
With advanced onboarding processes, diverse payment methods, and automated promotional functionalities, Betly is set to redefine user engagement. The platform also offers tailored player journey automations and a variety of bonusing options to keep players engaged and entertained.
Strategic Collaboration
This strategic partnership underscores Delaware North’s dedication to elevating its interactive gaming division by leveraging Playtech’s innovative solutions. The rollout of Betly’s upgraded features is expected to enhance its competitive edge in the rapidly evolving mobile sportsbook and casino market.
As Betly expands its presence across multiple states, the partnership promises to set new benchmarks in player experience, responsible gaming, and operational excellence.
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