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Dublin Up DoubleMax™: Reflex Gaming And Yggdrasil's Retail Triumph

Updated: Oct 30, 2023


Dublin Up DoubleMax™: Reflex Gaming And Yggdrasil's Retail Triumph

In a groundbreaking move, Dublin Up DoubleMax™, the highly popular 2022 creation from gaming powerhouse Reflex Gaming, developed in collaboration with Yggdrasil, is all set to dazzle in the UK’s retail gaming scene.


This vibrant game, crafted by Reflex Gaming and launched through the esteemed YG Masters program by Yggdrasil, marks a significant milestone. It signifies Yggdrasil's debut of its high-performing Game Engagement Mechanics (GEMs) in the land-based sector, a momentous event for both companies.


Dublin Up DoubleMax™ earned its acclaim through its lively Irish theme, enticing bonus features, and the innovative 'pop and drop' DoubleMax mechanic. With this unique feature, every winning symbol is removed from the reels after each victory, and an additional wild symbol is added, intensifying the excitement.


What sets this game apart is the win multiplier that doubles after every cascade, continuing indefinitely until no more wins are possible. This mechanic leads to substantial cash prizes, adding a thrilling dimension to the gameplay.


This introduction of Dublin Up DoubleMax™ to retail locations is just the beginning. It signifies the commencement of a new era where Yggdrasil's Game Engagement Mechanics will find their place in land-based gaming establishments.


Expectations are high, with a lineup of market-leading titles slated to grace pubs and arcades across the UK soon.


Mark McGinley, Chief Gaming Officer at Yggdrasil, expressed his enthusiasm, saying, "This marks an exciting new chapter for Yggdrasil and the history of our much-loved Game Engagement Mechanics. We have seen them perform brilliantly online, and we could not be prouder to introduce Dublin Up DoubleMax in the retail space."


Mat Ingram, Chief Product Officer of Reflex Gaming, echoed this sentiment, stating, "Reflex Gaming’s bread and butter is supplying retail channels with top-performing content. Being able to offer our games featuring Yggdrasil’s storied GEMs is the next step in our exciting journey."

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