Entain plc (LON:ENT), the global sports betting, gaming, and interactive entertainment powerhouse, has successfully concluded its acquisition of Angstrom Sports, a specialized provider renowned for its next-generation sports modeling, forecasting, and data analytics solutions.
As of the announcement made on July 17, 2023, Entain has acquired Angstrom Sports for an initial consideration of £81 million, paid upon completion, with additional contingent payments reaching up to £122 million, scheduled over the next three years.
Angstrom Sports' unique proprietary services now position Entain as the sole global operator equipped with highly advanced in-house forecasting, analytics, risk assessment, and pricing capabilities specifically tailored for the US sports betting markets.
This strategic move empowers Entain, combining its existing capabilities with Angstrom's cutting-edge technologies, ensuring customers a peerless US sports betting experience characterized by a vast array of betting options and innovative products.
Entain's CEO, Jette Nygaard-Andersen, expressed her enthusiasm: “We are delighted that Angstrom has joined Entain, enabling us to accelerate the development of the Entain Platform by integrating even more product capabilities in-house.
Angstrom’s proprietary next-generation capabilities will unlock significant opportunities, particularly for our US sports betting offering through BetMGM. We look forward to working closely with the Angstrom team and are excited to provide our customers with an unrivaled sports betting experience.”
This strategic acquisition not only solidifies Entain's presence in the US sports betting market but also sets the stage for an unparalleled betting experience for sports enthusiasts under the Entain umbrella.